The event is the boundary.
A gallery is organised around one event and its people. Hosts can choose how guests enter, approve who belongs, and control which event features are available.
Privacy at Smara
A memory should belong
to the people in it.
Event photographs are personal. Smara is designed around a private gathering, clear consent, and controls people can actually understand.
Our promise
We build for your event, not an advertising profile.
Consent comes before recognition.
Smara prepares event photos for private face matching after uploads close. A live biometric scan is only used when a guest separately chooses to claim their own Photos for Me folder. Some events may also use enhanced private grouping; the host cannot see anonymous face groups.
Your face is not a search box for other people.
A claim scan is matched only against that event's prepared photos to unlock the requesting guest's folder. It is not presented as a tool for browsing other guests.
Deletion is part of the product.
Guests can delete their face data from the Photos for Me experience. Event photos follow the event's stated retention window — a gallery that says Never expires is kept for good. Face data is the one exception: it is deleted at whichever comes first, 90 days after uploads close or 180 days after the event date, even when the gallery itself never expires. Photos already matched to a guest stay in their folder.
In plain language
What this means
at your event.
- For a host
- You decide how the room joins. Smara gives you one organised gallery without asking guests to install another social app.
- For a guest
- You can contribute to the event without making your photographs public. Sensitive features explain themselves and ask separately.
- For face matching
- Claiming Photos for Me is optional, scoped to your own folder, and includes a visible control to delete your face data.